LensDirect company video

Legacy in our lenses,
style in your sights.

LensDirect has been independent since 1992, but our family has been changing the eyewear game for over 100 years. We started with a family pushcart on Delancey Street and a simple promise: to help people see on their own terms. Today, we’re still family-owned, still independent, and more dedicated than ever to redefining what vision care can feel like.

An optician grinding a lens on an edging machine behind the counter of an optical shop.
1978 ・ 35th & FifthKen Alovis with a lensometer
An optician examining a seated customer beside an eye chart and refracting equipment.
1949 ・ Nassau StSol Alovis performing a vision exam
A moustached man in a three-piece suit standing outside the Manhattan Optical Co. storefront at number 191.
1931 ・ Canal & MottBarney Cohen at the family’s first retail shop
The Peerless Optical Co. storefront, its windows painted with “Glasses made while you wait” and “Eyes examined”.
1956 ・ Nassau StSol Alovis looking out of window of storefront
The Peerless Opticians storefront lit up at night, with parked cars and a passer-by on the sidewalk.
1964 ・ 142 Fulton StKen Alovis outside the family optical shop
The August 1988 cover of Eyecare Business magazine, featuring three fourth-generation opticians behind a display of frames under the headline “Looking Ahead”.
1988 ・ Fashion AvenueThe Alovis brothers on a magazine cover
A pink Peerless Optical Co. lens cloth listing services including prescriptions filled and one-hour service.
1960s ・ 142 Fulton StCloth promoting one-hour service
A VHS tape labelled “Lens Direct — Lens Direct Care Kit”, dated March 1996.
1996 ・ Long IslandVHS of LensDirect commercial
An optician grinding a lens on an edging machine behind the counter of an optical shop.
1978 ・ 35th & FifthKen Alovis with a lensometer
An optician examining a seated customer beside an eye chart and refracting equipment.
1949 ・ Nassau StSol Alovis performing a vision exam
A moustached man in a three-piece suit standing outside the Manhattan Optical Co. storefront at number 191.
1931 ・ Canal & MottBarney Cohen at the family’s first retail shop
The Peerless Optical Co. storefront, its windows painted with “Glasses made while you wait” and “Eyes examined”.
1956 ・ Nassau StSol Alovis looking out of window of storefront
The Peerless Opticians storefront lit up at night, with parked cars and a passer-by on the sidewalk.
1964 ・ 142 Fulton StKen Alovis outside the family optical shop
The August 1988 cover of Eyecare Business magazine, featuring three fourth-generation opticians behind a display of frames under the headline “Looking Ahead”.
1988 ・ Fashion AvenueThe Alovis brothers on a magazine cover
A pink Peerless Optical Co. lens cloth listing services including prescriptions filled and one-hour service.
1960s ・ 142 Fulton StCloth promoting one-hour service
A VHS tape labelled “Lens Direct — Lens Direct Care Kit”, dated March 1996.
1996 ・ Long IslandVHS of LensDirect commercial

Your one-stop-shop for all things optical

Getting what you need shouldn't depend on someone else's calendar. Order contacts when you're running low, pick up glasses or sunglasses when the mood strikes, grab replacement sunglass lenses on their own, or send us the frames you love and let our lens replacement service handle the rest.

A pair of eyeglasses and stacked sunglasses with mirrored lenses, replacement lens inserts, and a box of Acuvue Oasys contact lenses with a strip of blister packs

We've made a few headlines

From being named as one of the top online retailers by Internet Retailer, to being selected as one of the fastest-growing companies in the United States by Inc. 5000—we've built a reputation that truly speaks for itself.

LensDirect by the numbers

35 years in this business means we've seen just about every frame, every prescription, every "can you even fix this?" Every order still gets the personal service, quality lenses, and fair price that got us here in the first place, delivered right to your door.

12k+

Reviews on TrustPilot with a 4.7 star average rating

2M+

vision care products ready to ship out the door

35+

years of delivering straight to your door

50+

optical lovers working at LensDirect

Why people trust LensDirect

person in warehouse

Dedicated support

Our customer service team is here to answer questions, solve problems, and make life easier every step of the way. We believe in doing the right thing, treating every customer with care, and providing the kind of support we'd want for our own families.
hands holding a pair of glasses over a table with tools and glasses parts

Hands-on craftsmanship

Precision takes time. That's why every pair is crafted in our in-house optical lab and reviewed through multiple layers of quality assurance by experienced technicians who believe the little details matter most.
person at a computer

Smarter technology

Our team works tirelessly to make buying glasses and contact lenses easier, from virtual try-on and face measurements to pupillary distance tools and seamless reordering. Every innovation is designed with one goal in mind: helping our customers see their way.

We could tell you we're good.
They already did.